What Booksy costs in 2026 — and when your own site pays off
The real numbers: subscription, Boost, per-visit commission. Let's calmly work out when your own booking site starts to pay off — alongside Booksy, not instead of it.
Booksy is what you pay to get found. You don't have to pay twice for a regular.
A Booksy bill is made of three things. Let's lay them out, because only with numbers can you see where the money actually leaks.
What you pay
- Subscription — 145 zł net per month for your first employee. A flat fee for being on the platform.
- Boost — an optional promotion. For a visit acquired via Boost you pay 35–45% of its value + VAT, capped at min 25 zł / max 250 zł. That's a commission on a specific booking.
Subscription and Boost are an acquisition cost — and when someone new walks in, it's fair. They didn't know you, the platform showed you, you pay for the result.
Where the money leaks
The trouble starts with a regular. If someone you already have books again through a paid channel, you're paying commission on a person who'd have come back anyway. With a handful of regulars a month, those commissions can quietly overtake the flat subscription.
When your own site pays off
A back-of-a-napkin sum: count how many regulars return in a month and how many of those go through a paid channel. Multiply by the average commission per visit. If that total beats the flat cost of your own booking site — the site pays for itself from month one. For most salons with even a modest base of regulars, that threshold falls sooner than you'd think.
Your own site has a flat cost, independent of visit count. The more your regulars book with you, the better the deal — the opposite of commission.
Not instead — alongside
This isn't a "quit Booksy" pitch. Booksy is great at catching new clients and we're not taking that away. The point is different:
- Booksy / Instagram — for acquisition. Let them show you to people who don't know you.
- Your own site — for retention. Send regulars to your address: your Google listing, Instagram bio, a post-visit SMS.
- Connected calendars — so a slot taken in one place is taken everywhere and nobody hits a double booking.
The result: you catch new clients where it's cheap, and stop handing over a percentage on regulars. The same traffic, a smaller bill.